Bayer | MDP

Bayer



Bayer

Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. With our innovative products, we are contributing to finding solutions to some of the major challenges of our time. Bayer group A growing and aging world population requires an adequate supply of food and improved medical care. Our research and development activities are therefore focused on improving people’s quality of life by preventing, alleviating and treating diseases. At the same time, we are making an important contribution to providing a reliable supply of high-quality food, feed and plant-based raw materials. Our understanding of the biochemical processes in living organisms helps us address these demanding challenges. Our goal is to achieve and maintain leadership positions in our markets. In this way we create value for our customers, stockholders and employees, at the same time strengthening the company’s earning power. Our mission “Bayer: Science For A Better Life” guides our endeavors to address some of today’s most pressing global challenges in health and nutrition through better medicines and a sufficient quantity of high-quality food for a steadily growing and aging population. Together with our partners, we are developing innovative solutions to tackle these challenges and thus improve people’s quality of life. Bayer is now a Life Science company. All the science we do and the resulting innovative products are designed to provide a better life for people across the world. The Bayer brand has a special strength and is one of the best-known brands in the world. This is due to consistent brand management dating back more than 150 years. In the recent past, we have further enhanced its value, above all by improving the focus on our corporate brand and cre­ating a close link with our strong product brands. The Bayer Cross is recognized throughout the world as Bayer's trademark. As a Life Science company, we will continue to strengthen the link between our strong product brands and the Bayer Cross as consumers have a positive perception of products if they are made by Bayer.


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